Introducing sprintworks

A name change for a business is never easy, and has to be done for the right reasons. We've been BigByte Digital for just over four years, navigating the challenges and successes of launching and growing a small business in a chaotic world and an uncertain economy. We're not doing this lightly.

BigByte was the right name for the company we set out to be, but isn't the right name for the company we've become over the last 4 years. As you can see below, the BigByte Digital brand itself evolved over that time, softening and simplifying. Perhaps coincidentally, it mirrored what was happening to us as a business; we were discovering what really mattered to our customers and using that to reshape ourselves into the team we've become today.

sprintworks better reflects the business that we didn't initially set out to create, but the one that we have become. The advance of AI has fundamentally changed not just the rate at which businesses can expect change to happen, but the risk landscape for doing so. Real expertise in using technology to make meaningful, safe change matters more now than it ever has. That's what we've already been doing for years, but we needed a name that was better at telling people about it.

So where does it come from?

Frankly, months of back and forth. We were nearly Altosoft, Code Foundry, and a mix of other names that felt better than where we started, but never quite right. We needed something that represented both who we are and the change we can make for our customers. Eventually, it came down to two words that, when put together, just felt right.

Sprint

Sprint deliberately means different things to different people. For everyone, it encompasses speed; a non-negotiable in today's fast-paced world. A startup that finishes second often needn't have bothered, and a larger player that moves too slowly can quickly find itself at the back of the pack.

For anyone who's worked in agile, there's a second meaning. A sprint is a fixed chunk of time focused on solving a problem: scoped, structured, and delivered. That's part of our foundation at sprintworks. We scope projects into defined sprints rather than open-ended engagements, which keeps delivery tight, costs predictable, and clients in control. It's a deliberate rejection of the traditional model: the long contracts, the vague promises, the expensive lessons learned too late.

Both aspects of the word sprint are incorporated into our springmark. Like an uncoiled spring, we help our clients accelerate forwards towards a goal. The "looping" nature represents our iterative, agile approach.

Works

This one pays tribute to the industrial history of Manchester, where we're based, and reflects the hands-on, foundational engineering mindset that existed long before keyboards and monitors. It's this mindset that paved the way for every leap in technology since.

It also represents our dedication to building things that actually make a difference. Our informal mission statement "let's build cool sh*t for cool people" has directed a lot of our energy since we started. We know that to attract the best people, we have to give them work worth doing.

What changes?

For everyone working with us now: nothing. Same team, same approach, same commitment. For those discovering us for the first time, we hope the name gives you a faster sense of who we are and what we're about.

This rebrand is the culmination of six months of hard work from our wonderful designer, Sahana. It wouldn't have been possible without our team and the wider universe of clients, colleagues, and mentors (formal and informal) who have helped us get here. We're incredibly grateful for all of it!

To the next chapter!